Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Type

Book

Authors

Leonard H. Hoyle

ISBN 10

047140179X

ISBN 13

9780471401797

Tags

Hospitality, Travel & Tourism, Advertising, Marketing, Public Relations, General, Business & Finance

Description

Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more. - from Amzon

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